Listings and buyer consults, not just Zillow clicks.
You're paying for leads on Zillow, Realtor.com, and Google, but most are six months out, price-shopping, or already working with another agent. We run lead-generation campaigns for real estate agents and brokerages - with CRM integration that nurtures the 90% who aren't ready yet and landing pages that turn property searches into booked consultations, not just browse sessions.
You don't have a lead problem. You have a lead-nurture problem.
Most agents we meet aren't under-spending on leads - they're under-nurturing the ones they have, and over-paying Zillow for leads they don't own. Here's what that looks like day to day.
Paying Zillow for leads you can't control
Zillow and Realtor.com sell you leads at a premium, share them with multiple agents, and give you no data about the lead's actual intent or timeline. When you stop paying, the leads stop. You're renting your pipeline from a portal that competes with you for mindshare.
Most leads are 6+ months out - and you lose them
Real estate has a long consideration cycle. A buyer searching today may not be ready for six months. But your CRM (if you have one) isn't nurturing them, your follow-up dies after three calls, and by the time they're ready to buy, they've forgotten you and gone back to Zillow.
No way to tell which leads actually closed
A closed transaction can pay $10k–$30k+ in commission, but it may take 3–12 months from first contact to close. By the time a deal closes, you've lost the thread between the original click and the signed contract. You can't optimize spend when you don't know which campaigns produce closings vs. tire-kickers.
Agencies that don't understand real estate sales cycles
Your last agency reported cost per lead like every lead was equal. They didn't factor in that a first-time buyer lead is worth $8k but takes 9 months, a seller lead is worth $15k and takes 3 months, and a relocation lead might be worth $20k and close in 6 weeks. You can't optimize for cost per lead when leads vary wildly in value and timeline.
Four disciplines, aimed at closings.
We don't just run your ads and hope. The same team that manages your Google and Meta campaigns also owns the tracking that measures them and the landing pages that convert them - so there's no finger-pointing when lead quality moves.
Paid advertising - Google Search & Meta
Google Search and Meta campaigns structured around your actual business - not a generic "real estate agent" bucket.
Explore serviceLocal SEO - map pack & Google Business Profile
Show up in the map pack when someone searches "real estate agent near me" or "homes for sale in [neighborhood]."
Explore serviceConversion tracking - CRM integration & lead scoring
CRM integration that captures, scores, and nurtures every ad lead - with closed-deal attribution by campaign.
Explore serviceLanding page design & CRO
Lead-capture landing pages that remove the friction between "I'm curious about this area" and "I booked a consultation."
Explore serviceWe also run social media and marketing strategy - but for real estate, these four are where the fastest, most measurable impact lives. We'll tell you honestly if your situation warrants more.
The engagement - in four plain steps.
You're silently asking: 'okay, but what actually happens if I click this?' Here's the real process - not an idealized version. The first step is small and free, so you can evaluate us before committing to anything.
Free lead-acquisition audit
We review your Google and Meta accounts, your Google Business Profile, your CRM setup (Follow Up Boss, kvCORE, BoomTown, or yours), your lead-nurture workflows, and one landing page. You get a written diagnosis of where your buyer/seller pipeline is leaking - which campaigns produce closings vs. tire-kickers, where the 9-month-out leads are dropping, and what to fix first - whether or not you work with us. No sales deck.
Custom lead-acquisition strategy
If the audit shows we can help, we build a buyer/seller-specific strategy: which campaigns to separate by intent, what CRM integration and lead scoring to implement, what nurture workflows to ship for the 90% who aren't ready yet, and which landing pages to ship for neighborhood, home-valuation, and listing traffic. Scoped around the leads you want to grow and the market you're competing in.
Launch
We separate buyer and seller campaigns, implement CRM integration with lead scoring and automated nurture workflows, ship neighborhood/listing/home-valuation landing pages, and tie closed-deal attribution back to the campaigns that produced each lead. The same team that manages your ads owns the tracking and the pages - no finger-pointing.
Transparent reporting
Monthly reporting tied to closings - not clicks and cost per lead. You see cost per booked consultation, cost per closed transaction, ROAS by campaign, lead-nurture coverage for the 9-month-out pipeline, and exactly what we changed and why. Quarterly business review to recalibrate buyer/seller mix and market coverage.
All engagements start with the free audit. If we can't help, we'll tell you in the audit - not after you've signed.
A representative result, not a real estate guarantee.
We don't publish named-client case studies - most agents and brokerages don't want their competitors to see what's working. Here's a representative composite based on typical results, with a plain note on how the approach transfers to your situation.
Cascade Realty Group · Independent brokerage
Challenge
An independent brokerage in a mid-tier metro was spending $14k/month on Zillow Premier Agent leads that were shared with three competitors and converted at under 1%. The 90% of leads who weren't ready to transact immediately got three follow-up calls and then silence - by the time they were ready, they'd gone back to Zillow. No closed-deal attribution meant no way to tell which of the firm's own campaigns (if any) were producing closings vs. browse sessions.
Strategy
Shift budget out of Zillow Premier Agent and into Google Search and Meta campaigns separated by buyer and seller intent. Build neighborhood-level landing pages with home-valuation lead capture for seller traffic and neighborhood-guide lead capture for buyer traffic. Integrate Follow Up Boss for automated nurture of the 90% of leads who aren't ready yet - long-cycle drip tied to listing alerts and market updates. Tie closed-deal attribution back to the campaign that produced each lead so spend can be reallocated toward what actually closes.
Execution
Buyer and seller Google Search campaigns separated by intent, with listing-based dynamic search ads pulling active inventory into results. Meta campaigns targeting likely movers (life-event + listing-browsing audiences). Neighborhood, home-valuation, and listing landing pages with instant-response lead capture. Follow Up Boss integration with lead scoring (ready-now vs. nurturing vs. cold) and automated nurture workflows for the 9-month-out pipeline. Closed-deal attribution by campaign with monthly reporting tying ad spend to closings.
Results
Note: Cascade Realty Group is a representative composite based on typical results from our real estate clients, not a single named account. Individual results vary based on market, commission structure, and starting spend - we'll discuss your specific situation in the audit.
The real estate lead-acquisition audit checklist.
A 24-point checklist you can use to self-assess your current lead-acquisition engine - Google and Meta campaign structure, Zillow dependence, CRM integration, lead scoring, nurture coverage for the 90% who aren't ready yet, and closed-deal attribution. Genuinely useful whether or not you ever talk to us. No email gate beyond delivery.
- The 7 buyer-vs-seller campaign structures that out-perform a generic 'real estate agent' bucket
- The 3 CRM-integration errors that break closed-deal attribution (and the 9-month-out nurture coverage gap)
- The landing-page elements that convert neighborhood and home-valuation traffic into booked consultations
- The honest math on Zillow Premier Agent vs. owned lead engine - when each makes sense
The honest answers to what you're weighing.
Shouldn't I just keep paying Zillow for leads?
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Zillow is a channel, not a strategy. The leads are shared with multiple agents, you pay whether they close or not, and you don't own the relationship or the data. When you stop paying, the leads stop. We build your own lead engine - your ads, your landing pages, your CRM, your data - so the leads are exclusive, the nurture is yours, and the pipeline compounds instead of renting every month.
What about a local marketing generalist or the company that does my website?
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A generalist can set up campaigns. But the three things that break real estate marketing - no lead nurture (losing the 90% who aren't ready yet), no closed-deal attribution (can't tell which ads produce $15k closings), and landing pages that don't convert property-search traffic - are exactly what a generalist can't cover. We run paid, tracking, and CRO as one team, so there's no gap between what's measured and what's optimized.
Another agency says they only do real estate SEO. Why do I need paid ads and tracking too?
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Because SEO is a six-to-twelve-month play, and you need listings and buyers this quarter. SEO gets you into the map pack; paid ads get you the leads today. And without CRM integration and closed-deal attribution, neither one tells you which clicks actually became closings. Agencies that only do SEO optimize for rankings; we optimize for closings across every channel that produces them.
My brokerage provides a CRM and lead tools. Isn't that enough?
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Brokerage CRMs (kvCORE, BoomTown, etc.) are good at managing leads once you have them - but they don't generate exclusive leads, they don't attribute closings back to the campaign that produced them, and every agent in your brokerage has the same template. We build your own lead engine on top of your CRM - your ads, your landing pages, your tracking - so the leads are exclusive, the attribution is yours, and you're not interchangeable with every other agent using the same brokerage tools.
Start with one question.
No form yet - just tell us what's most on your mind. We'll point you to the right next step based on your answer.
What's your biggest lead-acquisition challenge right now?
Book a free real estate lead audit.
We'll look at your Google and Meta campaigns, your Google Business Profile, your CRM setup, and one landing page. You'll get a written diagnosis of where your lead pipeline is leaking and what to fix first - whether or not you work with us. No sales deck, no pressure.
The audit is a 30-minute call plus a written follow-up. We reply within two business days.
No risk to start.
The audit is free and comes with no obligation. If we propose an engagement, it starts month-to-month after the first quarter - no long-term lock-in. You own every ad account, every creative asset, every lead record in your CRM, and every piece of tracking we set up. If we part ways, you keep all of it and we hand over cleanly. We never export your contact list into ad-platform audience targeting without your explicit per-campaign approval.